With fitness company Equinox, branding creative agency The Partners developed lifestyle editorial Furthermore, offering readers tips and tricks to live a high-performance lifestyle. In collaboration with design agency VMG Creative and Equinox’s in-house development team, The Partners created a site for Furthermore that turns the usual format for online magazines on its head. A spacious design showcases the huge amount of content in a clear, definitive way, avoiding the clutter of articles and advertising. Extending Furthermore as a standalone site has increased its relevance not only among Equinox’s members, but also to non-members interested in its singular blend of fitness, culture and style.
With development by Hoorooh Digital, the design firm’s new site shows off its creative talent.