North of Oslo, Norway, there’s a forest of 1,000 Norwegian Spruce trees growing. Planted by artist Katie Paterson in 2014, the trees will grow for 100 years, at which point some of the trees will be cut down to print 100 books—specifically written for this project by authors like Margaret Atwood, David Mitchell and Sjón. For the project’s online platform, design firm Hello Monday faced the challenge of creating a site that would have to last 100 years. “Working within these boundaries were extremely interesting conceptually,” says Andreas Anderskou, president of Hello Monday. “We’ve created a site where the content is only 3 percent done. The remaining content will be added over the next 97 years, so we had to design everything with this in mind. Philosophically, it's strange to think that we'll never experience the completion of the project. At the same time, we believe this is the mindset the world needs. We have to think beyond our own existence.”
The central design element of the site is a circular figure with irregular borders—like the bark of a tree—filled with tree rings. On a page that invites visitors to meet the authors contributing to the project, these tree rings become a tunnel with one end at the year 2014 and the other end at 2114. Each author receives a page, announcing the title of her or his manuscript and featuring a video interview with Paterson. As authors are announced every year, the tree rings will continue to be filled in. Hello Monday built the site with software from Adobe Creative Cloud and WebStorm, ThreeJS, and TweenMax; a Web Audio API was used to play the constant ambient tracks of noises from the forest.