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Developed by MSNBC’s in-house design team, the website Geography of Poverty follows the travels of photographer Matt Black as he documents the poorest areas of the contiguous United States. Black’s stark black-and-white photography stands out as the main design element of the site, reflected in web designer Mina Liu’s minimal, monochromatic layout. Written by journalist Trymaine Lee, the site divides the story into chapters dedicated to each region of the United States, peppered with interactive data visualizations on impoverished demographics created by designer Sam Petulla. Video content automatically plays inline with the text, further immersing readers in the atmosphere of each region and making the photography appear dynamic and alive. Geography of Poverty made online aggregator Digg’s top story upon its release and was promoted with television spots and display ads on MSNBC’s website and Instagram, and the Pulitzer Center for Crisis Reporting.
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