Responses by Adoratorio’s team
Background: The site provides the most complete overview of the Get wearable, its features and its technological advancements. Given the multiple features of the device—which range from cardiac monitoring and biometrics tracking to contactless payments to communication with virtual assistants (like Siri and Alexa) to messages through bone conduction technology—the website needed to provide multiple sections to reach a wide range of targets from fitness coaches to businesspeople to the technologically savvy to museumgoers, where Get can be used as an audio guide; it’s already deployed at the MAXXI museum in Rome. We focused the campaign on the United States—the market we deemed most interested in this kind of innovative technology—and on Italy, where the product was born and is being manufactured. The website was simultaneously launched with a Kickstarter campaign to act as an additional, more in-depth source of information for crowdfunders while also being a trampoline for other audiences to the campaign.
Design core: We started the project from scratch with the brand identity—logo, naming and iconography, among others—then proceeded with the first layout for the website, social media campaigns, 3-D product design and prototyping for the actual bracelet, and the script and video production for the Kickstarter campaign.
Features: We worked extensively on the production of 3-D models—be them external or internal components—stills, covers for the product, videos and so on. They are scattered throughout the website, providing a feel for what the final product will look like. Another element is the WebGL “pulse” found in the header images, conceptualized to be the brand’s signature element that symbolizes the bone conduction technology fundamental to the product. Last but not least, the site features extensive use of parallax on the photos and models.