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Responses by Thierry Blancpain, founder, Informal Inquiry

Background: GT Super is Grilli Type’s newest serif typeface. As with all Grilli Type typeface websites, the goal was to promote the font family, and also to foster understanding of the typeface’s concept and historical background. We aimed to do so without resorting to clichés or boring descriptions of how the typeface looks, and instead, tell an engaging story of type design and history.

Highlights: All the text on the site is an active type tester, allowing users to directly click into the text area to edit font styles, sizes and turn on alternate letter designs. Additionally, the site features a number of typeface animations that better explain the typeface family as a whole, as well as specific details of the typeface’s design.

Challenges: Telling a compelling story is always difficult, and writing about typefaces can easily be boring. Finding a good balance between going into the details and not losing the user’s interest in the process is always a major challenge.

Favorite details: The type tester. It was tough, but a lot of fun to not only find a simple way to design something as complex as directly accessing most of the typeface’s features, but also knowing where to stop.

Time constraints: Luckily, there was no specific timeline for the project, and we were able to try out a variety of solutions for the concept of this website. In this sense, the lack of time constraints had a big impact on the final design.

Anything new: Sometimes the simplest solution is the best! We went through a lot of more complex designs—both technically and conceptual—before landing on a relatively straightforward design that best emphasized the typeface’s design and its background. But design is like that: the most clear path is usually not the one that you are able to find at first, because who knew beforehand that it was going to be the right one?

gt-super.com

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