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Norwegian textile manufacturing company Gudbrandsdalens Uldvarefabrik AS (GU) began in 1889 and had been established as a classic wool textile brand, taking products from start to finish in its facility. To give it a more future-oriented, modern positioning, multidisciplinary creative agency ANTI refreshed GU’s identity and its website. The new site emphasizes GU’s rich, nearly 130-year history and its position as a cornerstone company in a small Norwegian town—Lillehammer, Norway—with an international clientele. 

gu.no

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