2017 marks the 200th year of operation for J. & J. Harper, now in its current incarnation as HarperCollins. To provide a digital platform for the publishing house’s bicentennial celebration, New York City–based digital design studio Cloudred created a multifaceted, interactive glimpse into the history of HarperCollins. The site features 200 iconic HarperCollins titles, including Richard Wright’s Native Son, Jean-Dominique Bauby’s The Diving-Bell and the Butterfly and Boris Pasternak’s Doctor Zhivago; a timeline that communicates important milestones in the publishing house’s history; archival artifacts, like letters from authors and documentative photographs; and a section devoted entirely to interviews with HarperCollins authors on reading and writing. Cloudred kept navigation as a simple means of entry to the site’s content, linking all relevant pages with one another in order to support organic exploration. “The content for this anniversary site guided the user interaction and site structure,” says Allen Yee, partner at Cloudred. “We opted for subtle design and interaction flourishes that enhance the visual content without overwhelming it.” The site was built in the WordPress CMS.