The esteemed business publication the Harvard Business Review upgraded its online presence to suit the needs of its ambitious audience. To spark business inspiration, the new website allows readers to create their own libraries of articles to share with team members. Users may also curate their pages according to their interests, covering topics from accounting to “managing uncertainty” and “generational issues.” A link to recommendations allows registered readers to see suggested articles based on their previous saved articles and topics. The design team, including staffers from the digital agency Huge, continues to test users to ensure that the navigation is tailored to the needs of readers. The newly polished site is a hit, receiving 4.5 million visitors every month.
The site, developed by Fine, helped show off the heritage of the Oregon-based vintner’s wine.