Responses by SuperFriendly
Background: The Digital Initiative has a lofty mission: to build community and expertise around the digital transformation of the economy for Harvard Business School and its audience.
Highlights: We helped the Digital Initiative create an editorial calendar that was manageable for its team, and it was at the pace that its community wanted to consume this type of content. Together, we created the idea of Editions, a monthly set of highlighted articles and community members that revolve around a particular topic.
Favorite details: We created custom illustrations for every major topic area of the site.