When Haute Living approached Chicago-based digital design firm One Design Company to refresh its site, the Chicago-based furniture retailer put its trust in One Design Company’s ability to think creatively to reach its customers in the most effective and engaging way possible. Its new site has become a singular channel—conveying its brand experience, lead generation and client management—in a thoughtful reevaluation in how Haute Living should present itself comprehensively online. The site’s navigation system accommodates paths of discovery as well as direct search, enabling users to experience the interior design company’s extensive catalog at a pace that suits their immediate needs. Interior designers using the site can draw inspiration from its offerings early on in the lifecycle of their work and return to it further down the line when they need to quickly find exactly what they’re looking for. For the site, One Design Company selected the Craft CMS for its design flexibility and scalability as well as its client-side, intuitive interface, enabling Haute Living the control it needs to manage and update content.