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Part of a promotional/brand campaign for the Healdsburg Lodging Coalition that consists of print and outdoor advertising.

Healdsburg, a gorgeously idyllic town in North Sonoma County, California, and its surrounding area, is captured through a photographic essay and a series of casual interviews with locals, speaking freely and unscripted. The site works in conjunction with the Healdsburg Chamber of Commerce site but with a unique and elevated artistic approach to travel and activities information.

The aesthetic is of minimal typography and clean, pastoral page design, with ethereal photographs in the galleries, and an unobtrusive, natural, ambient soundscape. The interface is intentionally simple (as is the brand campaign), with a minimal use of visual effects, that’s usable to a wide range of consumers—both young and hip and old and maybe not so hip.

• Instead of an integrated pop-up or DIV window the coding essentially condenses and flattens layers so content can be replaced seamlessly.

• Print ads, driving traffic directly to the site, are completely integrated in terms of messaging and call-to-action.

healdsburglodgings.com

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