Background: After a six year refurbishment of the Heckfield Estate, the launch of Heckfield’s first ever website marks a much-anticipated occasion. The site has to showcase the best of the hotel and entice people to book a stay. It also has to be a gateway for people looking to visit and dine or use the facilities including the spa and the cinema. Matter Of Form (MOF) was approached by Heckfield, via brand agency Made Thought, to support its creative concepts with tech delivery.
Highlights: Made Thought’s key design elements focus on a paired back and minimal visual aesthetic that reveal “layers” of information. The elegant finesse of animations and interactions ensure that navigation flows seamlessly from one area of the house to the next. Color also played a huge role in imitating the atmosphere one would experience within the hotel. The beautiful tones of each room flow naturally as one would expect when walking throughout the building.
Favorite details: The focus on Made Thought’s beautiful, natural imagery and MOF’s clear signposting throughout the user journey. Heckfield is a growing ecosystem with a constant release of new offerings and so this structure needed to be flexible enough to allow for these items to be gradually added in.