Creative directors and writers Matt Cowen and JT Helms formed Heco Partners, a Chicago-based design duo that creates one-of-a-kind user experiences and design work with a strong emphasis on collaboration and personality. Designed and developed by Cowen and Helms, Heco Partners’ site reflects its aesthetic sense and playfulness. Without buying into trends, Heco’s site grabs visitors with strong visuals and branding. “We strive for purity in our solutions—helping clients express the core of their identity and the purpose of their products with clarity and power,” says Helms. “Dynamic but always balanced, the sine wave in our branding represents that combination of purity, clarity and power. It’s also an inherently playful-looking shape, which creates tremendous opportunities to introduce UX elements that make the site a joy to use.” The site was built in HTML, CSS and jQuery with the CMS Webflow, and received more than 28,000 unique visitors within the first two weeks of its launch, as well as a Site of the Day feature on Awwwards.