“If we could describe our site’s design in one word, it would be simplicity,” writes Scott Buschkuhl, principal at the New York–based multidisciplinary design studio Hinterland. With help from development firm Devona, Hinterland’s new site presents its body of work in a more streamlined experience. Information comes from all directions, with images sliding in from the left and right or fading into view as visitors scroll up and down pages. Detailed case studies show the high-end quality of Hinterland’s work with plenty of bold imagery. One method of traversing the design studio’s portfolio lies at the bottom of each case study page, where the site offers a playlist of related projects by discipline; another can be found at the top of each page, where a fixed navigation bar simply divides Hinterland’s site into “Work” and “About,” with large overlaid drawers that take up 75 percent of the page.
“One of the big goals for the new website was to simplify our asset creation and management,” says Buschkuhl. “Now we only use two image sizes—one horizontal and one vertical—a few embedded video elements and some videos pulled directly from Vimeo.” By restraining the site’s pages to two levels, the home page and project pages, Hinterland made its site function much like a single scrolling page. The site was built in WordPress.