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The new site for Volkswagen of America represents the latest evolution of its online brand. Years of research, usability testing and creative thinking has culminated in this seamless mesh of Flash and HTML content that offers a wealth of information in an entertaining, interactive experience. Whether viewing the TV spots or learning about the smallest details on the car, it looks, reads and behaves just as people would expect—perfectly.

• The navigation structure on this site supports moving seamlessly between research, configuring a vehicle and requesting a quote or test drive.

• In addition to Flash-based movies of driving footage set to original scores, content also includes access to the manufacturer’s popular television commercials.

• Online sales leads submitted are up 200 percent; visitors are going to more pages than they did before the redesign; and, site traffic is up percent.

www.vw.com

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