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As part of a campaign for the Swiss watch brand Hublot that included an animated film produced by Los Angeles–based production company Digital Domain and a joint event with Ferrari in the Los Angeles’s Ace Museum, Geneva-based communications agency Details created a top-notch WebGL experience as the digital cornerstone for Hublot’s MP-05 LaFerrari Sapphire watch. Inspired by the futuristic universe of sci-fi movies, the site features a comprehensive WebGL render of the watch—with more than 600 rendered components—in its full complexity, made possible by striking the right balance between 3-D real-time rendering and Three.js’s rendering limitations. 

hublot.com/mp-05/

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