This site promotes a luxury fractional ownership resort of 44 designer-furnished residences located on 300 feet of prime beach front property at Siesta Key in Sarasota, Florida.

Most luxury real-estate sites focus on lifestyle imagery and building features; this one offers a unique point-of-view by showcasing the immediate environment through full-screen, high-def video that acts as a backdrop to the interface. (Note: Even with a broadband connection, the video takes some time to load.) The navigation is purposely clean, clear and intuitive, allowing the video to be the main focus of the site while providing easy access to floorplans, views and supplemental information.

• The site is the centerpiece of a marketing campaign that included print and banner ads, radio and TV, all used to drive traffic to the site.

• Assets consist of 20-25 images, 8 background videos, 1 virtual tour, a 3-minute informational video and a series of high-res images for press requests.

• A miniature helicopter was used to photograph the views from the third, fourth, fifth and sixth floors and a full-size helicopter captured footage of the Gulf of Mexico approach for the virtual tour.

• An owner log-in feature, allowing owners to alter their own preference pages and make concierge requests for upcoming visits, will go live once the development is ready for occupancy.