When visitors land on HZ’s homepage, the first thing they’re treated to is a striking octagonal web of interconnected lines that floats above video backgrounds featuring the creative agency’s process and work. This shape, which changes from white to orange as users scroll through the landing page’s content, represents HZ’s commitment to both collaboration as well as applying the best intersections of its many talents to its campaigns for clients. A simple, direct navigation system gets visitors right to the content they need, showing HZ’s work without weighing it down with the usual industry fluff and jargon. Echoing the web on the homepage, the site itself is extremely interconnected, with a call to action at the bottom of each page that guides visitors through the site in a carefully considered order: from the “About” section to the “Careers” section to the “Contact” section.
The St. Louis, Missouri–based foundry’s personality shines on this site by Topos Graphics and GrayBits.