Responses by Immersive Garden.

Background: Immersive Garden is one of the most awarded and innovative digital studios in the world, recognized as a global leader in groundbreaking digital design and strategy.

Our visitors never land on our website by accident—they include key decision-makers from major organizations, heads of design or marketing, and globally influential individuals who value their time and need to get straight to the point. This new version of our website is tailored for them, focusing on showcasing our successful projects for clients and diving deep into every detail to demonstrate how we accomplished them.

Design core: The site has a unique atmosphere that you won't find anywhere else; everything is built around it. We focused on achieving a minimalistic design.

Favorite details: Every detail is an integral part of the immersive experiences we offer—this is our signature style. Visiting the website and exploring these details is the best way to understand our unique approach.

We put significant effort into the backstage section on each case study page. It pays tribute to our passion and demonstrates how we simplify the complex tasks our clients entrust to us.

Challenges: Finding the right balance between a functional site and introducing a groundbreaking design. We spent more time removing ideas than creating new ones, keeping only what was most relevant.

New lessons: When you care deeply about your content, extraordinary energy flows from the internal team. We were amazed to see our people take the lead and deliver the best content possible.

Navigation structure: We designed a one-click access navigation system for simplicity and ease of use.

Special navigational features: Users can explore each case study through the backstage section, which provides an incredible level of detail. This approach offers a more concrete, technical perspective while maintaining a high-level overview on the main case study pages.

Technology: We used WebGL along with various 3-D software such as After Effects, Blender, Cinema 4D and ZBrush for the animations. The site also uses Vue.js and Nuxt for the front-end framework, SASS, three.js for the WebGL, GSAP for animations, Lenis for the scroll manager, Strapi and Node.js for the CMS and API, and Vercel for deployment and analytics.