RosCosmos, the Russian space program, has been perceived by the Russian public as “too traditional” even though it has recently taken steps to become more open and modern. To help introduce the modernized space program to the public, Moscow-based design agency Ailove designed and developed a site for the government department, a first in the history of the Russian government. Presented in an interactive side-scrolling timeline, the site tells the story of space exploration through the eyes of a young boy, traveling through time and space in a dream-like atmosphere. Custom-designed typography, illustrations, animations and sound create an engaging way of delivering content. The site has received many organic visits from both professionals in the space industry and design specialists, and instilled pride and enthusiasm in visitors from Russia as well as around the world.
The digital agency’s site showcases its culture not only in its portfolio, but also in its design.