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Responses by Olia Olianishyna, cofounder, Obys.

Background: Inflection is a first-check venture fund run by missionary technologists. The target audience comprises investors, entrepreneurs and researchers. The client wants to have a bright and unusual but user-friendly website in this field to impress clients and competitors.

Design core: Unusual navigation, content style, dynamic change of blocks and the background. Each block of the site is filled with animation to show movement. There is also a block that hides a link to an additional page of the site—we conducted a survey in our stories, and only five people found where to look for the page. Also, the site has quite an interesting menu—something like the map of an island—that adds an element of gamification.

Divergent paths: We’re absolutely satisfied with the result that we have, but one thing we would change is the timing. Because of the difficult times in our country of Ukraine, Inflection took more time than we expected and promised. We had a long discussion with the client about the site’s style and the visualization of the elements. This stage took a long time to come to the desired style, but the site is still under construction.

Navigation structure: “Navigating a route to the open economy” is the company’s slogan. The main idea is to show users the path from point A to point B. Therefore, we made a map of the site as an island with different pages as locations. For the homepage, we show that the user is on the shore of the island from which they can begin to explore the site.

Technology: For the design, we used Figma. To create the front end, we used our own library, AJAX page transitions, GSAP, Locomotive Scroll and other technologies. The back-end system is WordPress.

inflection.xyz

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