The London recording studio Abbey Road needs no introduction, but it certainly benefits from a tour. Google and Stink Digital joined forces to give users VIP digital access to the studio grounds, showing the recording equipment and rooms that helped create the music of the Beatles, Star Wars and Sigur Ros, among many other artists and movies. Users may click on an instrument to watch a studio session video, or click on the walls to learn the studio’s history. To make digital explorers feel as if they’ve stepped inside Abbey Road, 150 navigable 360-degree panoramas create an immersive experience, composed of High Dynamic Range photographs. Three studio tours are guided by a narrator and include images of vintage Abbey Road equipment. Eighty pieces of content keep visitors busy for up to three hours. So far, the interactive studio has captured the imagination of 1.5 million visitors.