Background: Intern is a platform for and by the creative youth that seeks to empower the next generation through content, support and training. Its mission is to secure the future of the creative industries by supporting emerging talent from all backgrounds in their journey into the professional sphere. This site is where all of Intern’s editorial, activities and services come together, so it’s vital that it makes the world of creative careers and the work of our global network accessible, engaging and affective.
Highlights: Any creatively driven platform has to be flexible and refined in the way it presents visual elements. The site is constantly showcasing the work of emerging creatives, so it needs to do Intern’s work justice. As we often work on editorial projects, we know how important it is to let the content take center stage. The aesthetic of the site is an evolution of the approach we took together in the print editions. The young people who we exist to empower are always the stars of the show.
Challenges: This was a complete rethink of the site’s structure, one that had to effectively communicate current and forthcoming projects. It was tough as the last iterations of the site were based around Intern’s print magazine, so the first part of the process was to take a big step back and really think about what Intern currently does, what it wants to do in the future and how it could use the site to help communicate that better.
Favorite details: The general UX/UI experience of this site aims to be smooth, intuitive and simple to explore all of the different things that Intern creates, does and organizes.
Navigational structure: Clarity was key for us. As independent publishers who purposely don’t post tons of content, having an accessible archive of what Intern publishes is vital.