Seattle-based graphic design firm Invisible Creature created a new site in Squarespace with custom development work by San Francisco–based developer Andy Clabaugh, which seamlessly combines an online presentation of its work and its items for sale. “The goal of the new site was to strip it down to the essentials: enable folks to get to the work and products immediately,” says Don Clark of Invisible Creature. “We wanted our client work and personal projects to be woven together seamlessly on the site and allow customers to purchase certain products directly from the home page.” The site received more than 4,000 hits on its first day; “We were long overdue for a new site and store,” says Clark. “I think the reaction was a resounding ‘Finally!’ from most people.”
Odopod turned the cognac brand’s online presence into an interactive cultural experience.