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This site presents J.P Morgan Fund’s extensive product lineup to a target audience that ranges from prospective customers to financial professionals representing active shareholders.

It effectively services current marketing needs but is also scaleable to support programs, initiatives and content that hasn’t been conceived of yet. Most importantly the design and functionality makes it easy for the varied audience to sort through the considerable product offering.

The site is organized, clear and sophisticated with a relatively flat hierarchy and clear section heads that lead visitors to exactly the content they’re looking for and search functionality (Jump to a Fund) uses predictive text to provide immediate access to any product. It’s a sophisticated experience crafted around tools, market data, white papers, fund profiles, objectives and step-by-step action plans. Fund Explorer allows visitors to filter the product listing using a variety of different sorting criteria to quickly organize information for each fund; it’s a valuable tool that enables visitors to easily piece together and illustrate different scenarios in the context of live demonstrations.

* The Fund Explorer, which filters and sorts hundreds of funds through a fast and easy to use interface, was built using JavaScript and CSS. It required parsing hundreds of HTML elements and fine-tuning code line by line until everything was working at an acceptable speed across all browsers.

* To improve readability and scanability, a sticky table header on the Prices & Performances listing pages allows it to remain in-view as the user scrolls through rows of data.

* An inline AJAX based Add To Cart button allows items to be added to the cart without leaving the page being viewed.

* J.P. Morgan and its partners were responsible for the backend development.

www.jpmorganfunds.com

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