Responses by Awd Agency.

Background: The project was conceived to relaunch fashion brand Janet & Janet through an e-commerce platform that could seamlessly integrate digital presence with retail and promotional activities. The target audience consists of women aged 40 to 50, with a strong affinity for contemporary fashion and a shopping behavior that moves naturally between online and physical stores.

Larger picture: The website was part of a broader rebranding campaign, developed across advertising, social media and PR, aimed at strengthening the brand identity and ensuring full consistency across all communication touchpoints. The website became the landing hub for all campaigns and storytelling activities, serving both as an e-commerce platform and as an editorial space designed to convey the world of Janet & Janet through imagery, words and interactions aligned with the brand’s new tone of voice.

Design core: Visual clarity, intuitive navigation and a balanced relationship between aesthetics and functionality. The interface was designed to highlight the product while keeping the user experience clean and engaging, with a strong visual identity that reflects the brand’s new direction.

Favorite details: The typography and image management. The use of bold fonts, generous white space and impactful photography creates a premium yet accessible perception. The browsing experience feels fluid and elegant, perfectly in tune with the Janet & Janet brand identity—and fully responsive across devices.

Challenges: Maintaining a consistent visual and narrative link with the broader brand relaunch campaign across all channels. The main challenge was to make the website a functional part of an integrated ecosystem, combining storytelling coherence with an intuitive, target-driven navigation structure.

Time constraints: Tight deadlines did not compromise the outcome. The team worked through well-defined development sprints, optimizing each step of the workflow and maintaining high creative and technical standards throughout the process.

New lessons: This project was a valuable opportunity to consolidate cross-disciplinary expertise between design, development and omnichannel strategy. Working for a brand with such a defined identity and target audience enabled us to test new, data-driven solutions that delivered measurable performance improvements.

Navigation structure: To design a simple, linear and elegant user journey, minimizing friction and focusing on immediacy. Each section is easily accessible with minimal interaction, supporting a smooth and distraction-free shopping flow.

Special navigational features: The navigation was kept clean and essential to emphasize product discovery and enhance usability. The goal was to deliver an effortless experience aligned with the expectations of a modern fashion e-commerce.

Technology: The platform is built on WordPress with WooCommerce integration, developed using PHP, CSS3, and HTML5 and JavaScript. The architecture was optimized for scalability, performance and security, ensuring ease of management for the client team.

Special technical features: Despite being a highly visual e-shop, the website achieves excellent loading speed and stability thanks to lightweight architecture and smart resource management. The integration of a Slider drag-and-drop editor also streamlines back-end content updates, allowing the internal team to operate autonomously and efficiently.