Responses by Rezo Zero.
Background: Kaiju Capital Management represents a modern investment philosophy in the fund management field. Where other fund managers attempt to wedge both established and emerging predictive tools into outdated investment models, Kaiju built its strategy locus from the ground up by fusing what we refer to as Mechanisms of Reasoning: quantitative analysis, behavioral finance, quantum mechanics and artificial intelligence. Its target is mainly professionals working in the field of fund management.
Larger picture: The website brings quality and positions Kaiju as a trusted player in the fund management field. Above all, it positions them as a company with an innovative, modern vision. Also, Kaiju’s brand identity was displayed on a famous Times Square building!
Design core: The link between 3-D elements and the rest of the graphic design assets. It was not easy to find the right art direction, but it was precisely this part that ended up being the most stimulating: Whether finding the right graphic style or defining animations, all of it had to be perfectly integrated in the global charter. The thinking around the 3-D was the most interesting side.
Favorite details: There is a small graphic element at the bottom left corner of the website that evolves with the scroll of the page. At first glance, it’s not a big deal, but we think it’s this kind of consistent detail that also makes a site singular.
Challenges: Previously, Kaiju had just a logotype and a few print guidelines—but that’s all. The logo referred to kaijū, the Japanese term for “strange beast” that describes giant monsters in cinema like Godzilla, and the company’s storytelling is based on that concept. We asked ourselves: How to keep all these elements to create a digital identity? We deconstructed the logo’s shapes to create iconic totems, making them look alive and subtly reflecting the kaijū.