Responses by Oblio
Background: Our goal is to craft a website that is creatively fulfilling and meaningful to everyone on the team, and to get as many people in the theater as possible for the opening of the movie Kin. Acting as a central hub for Kin, users could getting information about the film, the cast and plot, watch all the digital content available and buy tickets. It’s our goal to simultaneously provide a unique experience and also tie into the larger look and feel of the campaign.
Highlights: The style and feel of the site. We decided to play off the technology in the movie that’s able to recreate a scene out of particles. We use that to go deeper into the three different themes in the film: Discovery, Journey and Relationships. Through design and development, we’re able to highlight more about the story, the characters and the world of Kin.
Favorite details: The flexibility of the team. After hours of research, the transition animations that ended up in the site were much different than what was initially envisioned. It takes quite a collaborative process between design and development to arrive at something that was not planned, but served the site experience in such a meaningful way.
Navigational structure: When designing the navigation structure for the site, our main goal was to keep it simple and straightforward so there were no unnecessary barriers for users. We decided to use a scroll action between the different key sections. In terms of the main site navigation, we wanted to make it like the rest of the site in style and feel, but keep it to a format that users will expect, like having a menu button in the corner.