Vancouver, British Columbia–based fashion brand Kit and Ace needed a new e-commerce platform, and international digital agency Engine Digital wanted to create a site that better combined the usual, antiseptic transactions of e-commerce with colorful brand engagement. The new site for Kit and Ace meets both objectives. An intuitive, search-based navigation structure enables visitors to discover the fashion brand’s clothing lines and personality for themselves, bringing up specific products by typing in keywords. All possibilities of clothing colors appear in graphic bars when users hover over images with the mouse. The modular-based site content positions Kit and Ace to expand its internet presence even further, evolving as the brand does.
The type foundry’s site, created with Bright Bright Great, highlights the human element behind typography.