Responses by Felix Braden, designer, Floodfonts
Background: The website is part of the promotion campaign for the Myfonts release of the new typeface Kontiki. Kontiki is a Clarendon-style bold typeface that digitally simulates a handmade woodprint. It offers designers the possibility to create a printed image similar to a traditional woodprint, but less expensive to produce and easier to correct. To create the Kontiki fonts, 193 glyphs were manually cut into five wooden plates and carefully printed by hand. The goal of the microsite is to describe the complete development process of the typeface—from the first idea to the final product—and to give users the opportunity to see the webfonts and test the typeface on their own. Alex Rütten also helped with site development.
Highlights: My personal approach to the project, which is also seen in the writing style. Starting with an emotional introduction about how the warmth of manually printed matter has become a sign for quality and good taste, I also described the whole design process back and forth through different mediums and technologies.
Challenges: As the font is meant to be a contemporary tool—software to transport the warmth of manually printed matter to a digital environment—it was very important to show the possibilities of the webfont and opentype technology in different ways, like with the “Contemporary Alternates” feature. The presentation of the type had to be introduced by text instead of images.
Favorite details: The type tester functions and the presentation of the opentype features are the most important and technically interesting parts of the site.
Navigational structure: The site is a one-page microsite to be read in a linear way due to its narrative style. The navigation is a supporting tool that enables users to easily jump forwards and backwards, like a register in a printed book.