San Francisco, California–based design agency Landscape created a new portfolio site that offers a simple, minimal experience with an intuitive navigation system. Upon reaching the homepage, viewers are treated to Landscape’s demo reel, a dynamic first representation of its work that whets the palate for more. A vertical menu provides links to the design agency’s project pages and in-depth studies of its work. “We wanted visitors to understand the depth of the individual projects,” says founder and creative director Adam Weiss, “and so we opted for a primary menu that reveals only one project at a time—pushing the user towards navigation between case-studies.” The site’s less-traditional and more minimal approach to interaction design has created a lasting impression upon visitors. “Our site traffic increased ten times based on its reception and has been an instrumental tool in attracting talent,” says Weiss. “We invested in design ourselves and made a substantial committment to the site—clearly, this has paid off.”