Responses by Mattia Carletti, design lead and developer, Fightbean.
Background: A tribute to the Lean Value Tree framework, the Lean Validation Playbook collects tools and practices capable of quickly catalyzing feedback between final users and designers. Assuming that every new feature of a product is born as a bet on its perceived value, this guide offers practical help to carry out an experiment intended precisely to reduce the uncertainty of this bet, mitigating the risk of investing time and money on features that no one will want to buy or use.
The Playbook was created to offer a practical starting point to conduct validation experiments. In a few words, this is a collection of the different tools we use to test if a new idea or solution solves a problem for customers for which they are willing to exchange some other value, like time, money, information or energy, among others. This website is a Fightbean side project to disseminate our knowledge on the topic to designers, developers, product owners, and everyone who is interested in creating new digital products and services.
Design core: The website has a simple structure that highlights the experiments we propose to validate business problems. From a visual point of view, we wanted it to have an appearance that recalled instruction booklets to emphasize its very practical and functional aspect. That’s why we used a line-based style, adding a touch of personality with gradient backgrounds, serif fonts and animations.
Favorite details: One of the aspects we liked most to design was the animations that bring the pages to life and highlight the main elements. For each experiment, we designed a conceptual motion graphic to represent its meaning by animating geometric shapes. This was our solution we designed to face our main challenge: to build something interesting despite having no visual content associated with the experiments.
Special technical features: One of the main aspects of the Playbook is the looped animations we created using After Effects and Lottie. That plugin really helped us in offering a catchy visual experience that could be delivered both on mobile and desktop without any compromise. Our goal from the beginning of the project was to create an instruction booklet that anyone could carry with himself and consult at any moment in the simplest way possible without renouncing a pleasing visual aspect.
Challenges: The most complex aspect of this website was to fit it in our working schedule, as the Playbook was a side project. We had to find the time to built it despite other projects we had to do for clients. Designing the layouts and producing content was definitely challenging, but we were able to go live in record time, and now we couldn’t be more satisfied with the result.
We’re now planning to expand the Playbook, adding new experiments to the catalog and sharing more in-depth content, like canvases, checklists, and practical examples to make this guide even more useful.