Responses by Denis Lomov, creative director, Redcollar
Background: Leviev Group has been designing exclusive interiors and bringing them to life for more than 20 years. The brand needed a site that would continue to show the company’s implemented projects and its company’s professional level of service. The target audience is the most demanding and sophisticated people—the price doesn’t matter here, but the quality does.
Highlights: Since Leviev Group’s interiors are mostly in the neoclassical style, we tried to make the site in the classic style as well—the main page is built symmetrically, the menu is located in the center and the color palette is strict. At the same time, we’ve made the site technologically advanced and impressive as well in hopes that well founded people would share the site with others.
Challenges: While the company works within the premium market sector, it doesn’t use words like luxe, wealth and elite in its vernacular, instead wanting consumers to decide the value of its work through its high-quality service. We aimed to pass that idea onto the site design—we kept the balance between restraint and elegance with thorough consideration of every detail and didn’t tip into vulgar luxury.
Favorite details: The main page features three pieces of art made by the company. Each one is a symbol that represents different sections and tells the user of the main services provided by Leviev Group. We had an idea to make beautiful interior figures and Leviev Group offered its help in this task. We’re proud of this decision, as we believe that only through the cooperation of two parties will result in the creation of the best projects.
Anything new: This was the first time we developed our own visual effects with OpenGL shaders for a customer project. The incredible page transitions and hovers are all unique and made from scratch specifically for this website.