Responses by Thierry Chopain, designer

Background: Initially, Lit Up contacted me to redesign its identity. After more than ten years of existence, the Lyon, France–based event planning company needed to breathe new life into its image. So I proposed a new logo and a more contemporary identity that had a certain simplicity. The clients didn’t want to integrate any color in their graphic charter and to remain as minimalistic as possible, so I found a graphic solution that encompassed their values of simplicity, sincerity and professionalism.

Core design: The purpose of the site was to be impactful, effective and promote a simple user journey. We landed on a one-page design, enabling the site to be more attractive to users as well as easy to quickly update. Being extremely responsive is paramount in the field of event planning. The site communicates Lit Up’s new positioning. I proposed illustrations and graphics that kept the black-and-white theme and gave a timeless side to the brand.

Challenges: It’s a very complex thing to think of simplicity. The fewer elements on a site, the more the eye notices even the slightest defect. Taking into account the white typography, making sure there are no typos is very important.

Navigation structure: I wanted the site to be fluid and easily traversable while remaining informative of Lit Up’s activities. The site is divided into five parts: a presentation of Lit Up with a video made by Teaser Media; “Who We Are,” which quickly presents the company’s team members; “Some key figures,” which gives some concrete data on the company; “Our services,” which details some examples of Lit Up’s events; and finally, information on how to contact them.

Technology: The site’s UI was made on Sketch. Maxime Bérard, the site’s developer, and I also collaborated over Zeplin. The site was made in HTML5, the Greensock Animation Platform and jQuery. We worked a lot to offer the best experience in both entertainment and navigation.