To showcase how Levi’s jeans accumulate billions of stories throughout the world, the Live in Levi’s online lookbook displays international denim lovers breaking in their pair. Six videos and sixteen editorial pieces showcase creatives and artists twirling and leaping in their Levi’s, such as the lead singer of indie band Sleigh Bells, Alexis Krauss, who wears hers “black and tight. Typically paired with some studs, leather and lace,” according to the site. Throughout the headlining video—shot in New York, London, Paris, Tokyo and Shanghai—viewers can simply click a button on the video to shop for the jeans on display. Beneath the video, a gallery of 96 Instagram images shows how everyday Levi’s lovers wear theirs. Easy links allow users to shop for those styles, as well. Integrating e-commerce, storytelling and social media into a seamless experience, the site also features a continuously updated stream of user-generated content.
Awd Agency designed a site with spirited photography for the fashion group.