For major Spanish fashion brand Loewe’s online lookbook, Madrid-based design studio Naranjo—Etxeberria created a site that features not only the stunning artwork for Loewe’s Past, Present, Future collection, but also the diverse editorial content connected to it. As the fashion brand often features a myriad of visual work for each of its product lines, Naranjo—Exteberria considered designing the site as a hub, using a minimal design to focus on the content. The simple structure enabled Naranjo—Exteberria to organize this diverse content as needed while keeping visual unity throughout the site. From concept to completion, the site took two months.