The new latimes.com is the result of a radical rethinking of how design and technology affect the consumption and delivery of news, information and advertising. Digital agency Code and Theory created a visually striking new design that disrupts the traditional page grid and includes features like Visual Browse, a photo-centric way to discover new content that is anchored at the top of each page. Endless scrolling and multi-directional navigation eradicate print-centric and antiquated web concepts such as “the fold,” “the jump,” “endless clicking” and “the dead end.” In recognition of how readers search for news, Code and Theory treated articles as entry points, each as valuable as the homepage, and incorporated in-line and in-context video, photo galleries, story collections and slide-out panels that enhance storytelling abilities. Section fronts and article pages are anchored by a row of thumbnails that automatically transport readers to related coverage or other sections. The site was conceived to be mobile first, so it was essential for navigation to be persistent and always available. Code and Theory locked navigation to the left and made it collapsible to optimize the experience on devices, which is a departure from the way most news sites are structured. Renowned publication designer Dr. Mario Garcia called the site “exquisite,” Mediabistro said it was a “GIANT leap forward” and noted LA Times environmental journalist Neela Banerjee tweeted, “even a cynic like me thinks it rocks.”