Responses by estudio/nk.
Background: Lucciano’s combines the best local and Italian raw materials along with Belgian chocolate to create a one-of-a-kind product. Thus it has become the best premium gelato in the artisanal ice cream market. In 2020, the brand landed in the United States and opened its first store. With the aim of fostering this growth, we developed a website that reflects Lucciano’s essence, quality and glamour.
The brand’s target is very broad: Who doesn’t like ice cream? So we had the challenge of making an attractive website for people aged eighteen to 65.
Design core: The big challenge was to translate the communicational attributes of the brand—its visual identity, sophistication, minimalism and elegance—onto a digital environment without losing the experience customers are used to having in their stores. We worked on a high level of detail in the microinteractions and wow-factor elements that provide the site with dynamism and closeness.
Challenges: Lucciano’s is generally well known for its characteristic IcePops more so than its gelato, so we had to show the quality of its entire range of products as well as its production process. Lucciano’s is so much more than just a yummy and funny brand: it’s the ultimate ice cream master.