Responses by Leeroy Creative Agency.

Background: Lighting manufacturer Luminaire Authentik is renowned for its personalized, high-quality lighting solutions that blend creativity, craftsmanship and technical expertise to create unique atmospheres for both residential and commercial spaces. The website is aimed at interior designers, architects and design enthusiasts. The goal of the redesign was to provide an elegant, warm and distinctive shopping journey that mirrors the in-store experience. Customers can explore fixtures, materials, bulbs and accessories in a seamless e-commerce flow tailored for both US and Canadian markets. Luminaire Authentik currently operates four showrooms and one manufacturing facility across North America.

Design core: The site delivers a fully integrated e-commerce platform with a multiregion, multicurrency and multilingual approach. A standout feature is the material library, enabling architects and designers to build custom palettes of finishes, paint colors, wires and glass globes, supporting a completely personalized luminaire manufacturing process.

Favorite details: We are proud to support a successful female entrepreneur whose unique expertise sits at the intersection of design, business and manufacturing. Each product can be configured with up to twelve parameters before checkout, including lampshade colors, glass finishes, canopy types, material selections, and even rod lengths and textures. This advanced customization ensures every order is as distinctive as the client’s vision.

Challenges: Building the product configuration system. Each fixture type—pendant, multilight, wall mount, ceiling, linear or outdoor—required a different set of parameters sourced directly from a custom ERP system. Every lighting fixture built on the site generates a unique price through an algorithm, creating billions of SKU-less possibilities. This results in a truly tailored product for each visitor.

New lessons: “If I were to start this project over, I would dedicate significantly more time upfront to understanding the product catalog in detail.” says Pierre-André Roy, president of Leeroy. “Mapping such a complex, SKU-less inventory—with virtually infinite configurable options—required deep expertise in user experience, web development and business logic. This has been one of the most sophisticated e-commerce catalogs I have ever worked on.”

Navigation structure: The challenge was to design a smooth, intuitive and engaging shopping experience that preserved the human and emotional quality of in-store visits despite the technical product configuration process. The journey begins with a mega menu highlighting all categories and shopping pathways. Visitors can browse by product type, assemble a color palette, seek inspiration from projects, or shop by mood or room. Strong visuals guide each path, helping users imagine finished products or room atmospheres. Calls-to-action focus on the catalog and the 3-D configuration tool, while a functional top menu ensures easy access to essentials such as currency, language, cart, search and wishlist.

Technology: The platform was developed on CraftCMS, a California-based CMS and e-commerce solution that offers complete flexibility for custom catalogs. Core technologies include PHP, HTML5, WebGL and advanced JavaScript or TypeScript. This robust and cost-efficient platform is ideal for projects requiring bespoke design and complex web development, while maintaining the benefits of low license fees and open-source adaptability.