An animated compass-shaped navigation heralds the adventures that lie ahead on Mackay Wilderness River Trips’ main page. Designed and developed by New York-based digital agency Big Drop Inc, this site for the Idaho whitewater rafting company captivates visitors with video backgrounds and bespoke animations. Scrolling animations on subpages follow a kayak as it travels down parts of the Salmon River in Idaho, inspiring wanderlust in potential vacationers by revealing the features that Mackay’s river trips have to offer.
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