For those who aren’t ready to let go of Mad Men, this new interactive showcase from Stinkdigital and Google Play allows the show’s lovers to immerse themselves in its characters and themes. Similar to a digital entertainment experience like Spotify, the interface entices fans to travel down wormholes of connected subject pages—from Peggy to Feminism and Pete to Ambition. Serendipitous discovery leads users through more than 70 unique video clips, and a timeline lets them relive the show’s twists and turns. Interviews with advertising experts and the show’s creators give more insight into characters’ motivations and the changing face of advertising across the decades. Throughout this exploration, users can always find a sense of orientation through a red dot that takes them back to an overview of the site’s navigation. With an aggressive caching structure and files managed without a CMS—instead, data is updated directly into JSON files—the site supports almost 3,000 images.
The arts collaborative gave its artwork the main stage on its new site.