For almost 70 years, Magnum Photos has represented some of the most renowned photographers from around the world, promoting high-quality photography in the arenas of fine art, photojournalism and storytelling. To create a website as timeless as the representation agency, digital agency Code and Theory collaborated with Vienna, Austria-based development firm DigitalWerk on a platform update that would still support Magnum Photos’ diverse content. The result? A dynamic site that not only highlights the artists’ work, but the artists themselves. “To establish deep links with the photography community and really highlight the photographers behind each image, we included social media content from each photographer,” says Bettina Garnier, strategist at Code and Theory. “It keeps their pages fresh and ensures that photographers can grow their own networks too.” Built from a library of modules, the site’s structure enables Magnum Photos’ editors to flexibly assemble pages from editorial and commerce content, making each page’s layout distinct. An application programming interface organizes Magnum Photos’ extensive collection of images and links each one with its appropriate captions and other pertinent data, enabling editors to access that information as soon as they call for the image.