Responses by Louis-Pierre Chouinard, creative director, Deux Huit Huit
Background: We designed and developed music label Bonsound’s website a few years ago. In addition to promoting its artists, Bonsound also created smaller music labels such as Make It Rain Records and Blow The Fuze Records. Our role was to create two microsites for the smaller labels based on the same content structure and layout, but with different visual signatures.
Highlights: Aesthetically speaking, the use of a flashy yellow background is surprising and helps the brand stand out from the many black and white websites we see out there. The skewing typography on the page transitions and page scrolls are also important element of styles that make the experience unique and memorable.