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Responses by MakeReign

Background: The site is the showpiece for our creative design studio MakeReign. We had the objective of growing our brand internationally, increasing potential new partnerships and attracting top talent to work with us. We set out to showcase and elevate South African design on the world stage and produce something special for our own site.

Highlights: The case studies. We wanted the list of cases to be accessible from anywhere on the site, and used WebGl to heighten engagement and interactivity. We went for a minimalist style to juxtapose the abstract, roman style 3-D renders in our case studies, all of which required a conceptual tie-in to the services of the specific client, while maintaining that single visual thread, to help the work pieces stand out. From a color perspective, we kept the site quite monochromatic.

Challenges: Whenever you’re redoing your own site, it’s always difficult—especially finding the time to put in as much love and effort as we do into our client work. You’re always critical of your own stuff, and it’s never quite good enough to show the world. And there are some elements we still want to improve. Also, creating the case studies was quite challenging, as we used videos to showcase a lot of the elements of the work we've done, which took a lot of time and effort from the team.

Favorite details: How the navigation works. The development came out great. Aristide Benoist did a great job on the navigational features, developing it from scratch with WebGL. Also, we’re super proud that the work was recognized with an Awwwards Developer Award, an Awwwards Mobile Excellence Award and a CSSDA Innovation Award.

Navigational structure: We mapped out the navigation to enable users to press down to access our cases, as the core objective of our site was getting clients to view our work, and get them thinking about wanting to work with us. While our work can speak for itself, by showcasing what we’ve done, we can instill confidence in potential new partners that we can deliver on their design needs.

makereign.com

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