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In the process of redefining the Mazda brand, global ad agency Mirum collaborated with them to identify its three core principles—premium, real and ownable. This new site design brings these core principles to the forefront. Mirum created a simple, supportive user interface to be so intuitive that it practically seems invisible, letting the automobile brand’s bold imagery take the center stage with subtle animations and navigation-based design cues. Not only does the site’s redesign position it as the digital ambassador to the Mazda brand, it also revitalizes the online vehicle shopping experience. “Vehicle shopping is unlike most other industries when it comes to online experiences,” says Mirum’s executive design director Paul Drohan. “The site focuses on supporting customers’ needs with a blend of shopping tools and storytelling that creates a lasting bond with the brand.” The site has garnered positive responses from users, Mazda stakeholders and media, and has received more than a 200 percent increase on most critical conversion metrics.

mazdausa.com

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