Responses by Eddy Davies, design director; Druhin Tarafder, technical lead; and Mark Townshend, creative director, Not Another.

Background: Men’s health information is usually overwhelming, clinical and painful to navigate. We created the Men’s Health Week campaign and website to be the opposite—a warm, browsable home for 101 Reasons to See Your GP. It’s aimed squarely at Australian men aged 18 to 44, the blokes most likely to say “she’ll be right” and put things off. Two in three of them delay seeing a GP when something’s wrong. The site’s whole job is to turn that hesitation into action and make a check-up feel like common sense rather than a big deal.

Larger picture: This site is the heart of Men’s Health Week 2026, a national campaign by public health organization Healthy Male that ran from June 15 to 21. OOH, social media and partner activations pointed everyone to the website. It holds the full 101 reasons, age-specific health guides, expert advice and real stories from Australian men.

Challenges: Engaging men without resorting to fear. Health campaigns usually lead with worst-case scenarios, but that’s rarely what motivates anyone. The challenge was making preventative health approachable without it feeling like homework.

Technology: The site was designed in Figma, then built in Webflow. Webflow gave us full control over the editorial layout and the custom features the campaign leans on, plus a CMS to manage the 101 reasons, guides and stories. We used Luma AI to help us create our campaign bloke named Gary Parker (GP).