MIT Technology Review, a bi-monthly technology magazine, came to design firm Upstatement with a mission brief: create a website that places the magazine as an authoritative filter for the daily flood of information on technology. “We’ve been fans of the magazine forever, and were very familiar with Tech Review’s rich design history,” says Tito Bottitta, partner at Upstatement, “Muriel Cooper really defined its style in the ’60s. She’s our hero. One of her most famous quotes is, ‘Information is only useful when it can be understood.’” Upstatement collaborated with the magazine to create a new strategy; a new feature keeps MIT Technology Review’s readers on the pulse of the technology with five-to-seven new stories every day, establishing the magazine as the clear authority on issues in the world of tech. The design firm also developed a new visual language for the site with strong grids and elegant, functional typefaces. “Technology Review has amazing content and brilliant art direction,” Bottitta says. “We wanted to take advantage of that while honoring the magazine’s rich design history.” The response to the new site design has been overwhelmingly positive.
Wedge & Lever produced a modern, minimal website for the fashion brand’s timeless shoes.