Responses by Mode
Background: Mode is an integrated brand experience agency. We work collaboratively and strategically to help brands connect with their audiences across four disciplines: brand systems, physical extensions, digital ecosystems, and campaigns and content. Our site represents a sample of the work we’ve done for our clients: category and retail leaders spanning a variety of industries.
Design core: We set out to design an experience that demonstrates the range and depth of our tactics through case studies. Each case study reflects its client’s personality and tone while fitting into our overall gestalt. We also wanted the site to represent Mode’s culture, giving prospective employees and partners a feel for who we are and what we stand for.
Favorite details: Our favorite components are in its subtle details, such as the way linework moves with you or motion highlights key content. These intricacies create fun and functional moments of delight that show our personality. We also enjoyed integrating custom-designed brand stamps throughout the site that provide insight into our ethos as makers as well as the categories in which we work.
Challenges: Since we work in such a wide range of disciplines, it was challenging to showcase everything we do in a limited set of case studies. We had so many stories to tell—whether it’s how we achieved a specific goal or came to a creative solution—so choosing among them became a time-intensive process.