Responses by Ryan Gravito, creative director, and Josh Dunford, partner, Burnkit
Background: The website is molo’s expression to the world: a showcase of its venerable product lines, a functional shop with direct sales, a library of resources to support its trade customers and a window into its award-winning studio.
Design core: The overarching design is directly influenced by the products’ physical characteristics. Elements vertically and horizontally stack against each other to create content areas that feel organic and free, yet informed by an underlying grid structure. The new site maintains the original intent and explorational spirit that the company has had since its inception. This is conveyed not only through the design but also through the content—specifically the “Stories” section that highlights various studio projects.
Favorite detail: The extensive product line—and all of its complex configurations—are presented simply, reflecting molo’s refined, minimalist vision.
Challenges: Behind the simple, easy-to-use interface lies complex, multiregion and multicurrency e-commerce tools, including automatic shipping algorithms to cover a wide variety of shipping options, conditions and locations.
Navigation structure: The navigation complements the structure of molo’s “softwall” and “softblock” space partitioners. The spacing between navigational elements grows or shrinks depending on the browser width, mimicking the variable spaces between the products’ vertical paper ridges as they are stretched and curved by its user. Additionally, most of the site concept aligns with the navigational elements changing to visually reinforce this concept.