Responses by Pelle Martin, creative director and founder, Spring/Summer.

Background: Mos Mosh is a clothing e-commerce site, targeting an audience of predominately European women aged 25 and older.

Favorite details: We are proud of the high-level attention to detail. Pretty much everything is custom and designed to become a complete brand experience.

Challenges: The most challenging part was more technical and around enriching data on the products, but something we learned a lot from that will benefit our future clients.

Navigation structure: We have a quiet classic navigation structure at the core, but the way we activate shopping in editorial content is a bit special. You can even shop for clothes from images with more than one model while you read an article.

Technology: This is one of the more comprehensive Shopify sites we have done. I think we struck a good balance of ease of use and flexibility.